Showcases of our city. Visual merchandising in the clothing store «KOTON KOSTANAY»

On April 4, 2025, the teachers of the Department of Management, Marketing and Logistics Sysoeva A.I. and Gromova E.V. within the framework of PM 3 «Design of an external, thematic showcase in sales areas and retail outlets» held a lesson excursion «Showcases of our city. Visual merchandising in a clothing store». The tour was organized for students of the 2nd year of specialty 04140100 Marketing (by industry), group M-223. Students visited the trading company «KOTON KOSTANAY».

• Purpose of the lesson-excursion:
• increased research and cognitive interest;
• expansion and consolidation of knowledge in the field of visual merchandising and vitrine.

Storefronts are not only the face of the store, but also a powerful advertising tool. Their original appearance makes potential buyers want to go into the store and, ultimately, make a purchase. That is why a whole team of professionals who know how to present a product in the most favorable light is working on the design of shop windows.

Our future marketers learn the basic principles and rules of window dressing in training sessions. Today, experts in this field must be able to present and develop the most unusual options for demonstrating products and services.

The meeting was held by the merchandiser of the trading enterprise «KOTON KOSTANAY» Yaskova Violetta, who introduced the students to the basic principles of window dressing in a clothing store, spoke about creating a design, decorating and making props or elements of window decoration, the frequency of window dressing.

In addition, the students were introduced to the details of the design of the store inside the trading floor. The areas of the trading floor, the equipment that is used in the placement and display of goods were demonstrated. The guys drew attention to the elements of the atmosphere of the trading floor: musical accompaniment, lighting and POS materials.

The excursion to the trading enterprise «KOTON KOSTANAY» was interesting and informative, as students were directly acquainted with the studied principles of window dressing, which will help them in further training and practical activities. 

We thank the management of the trading enterprise «KOTON KOSTANAY» and the merchandiser Yaskova Violetta for an interesting meeting and cooperation in the training of qualified specialists!